Development and Analysis of Virtual Trade Shows Using Web-Based Interactive Technology
Organizing a virtual trade show can seem daunting, but it does not have to be one. At Rwizen, we have been designing and delivering virtual events and have become a trusted partner for our clients looking to venture into the virtual world.
To transform a conventional ‘in person’ trade fair and make it an interactive, virtual event for worldwide (virtual) visitors. The client called for a company to manage the streaming to ensure that their global audience could virtually participate in the trade show.
There were several challenges in pulling off an event like this, simply because it has not been done before. Some of them were: • Curating bespoke layouts to host the live stream. • Presenting from a studio was a new and different experience for hosts, which required rehearsals. • Lack of preparation for specific unforeseeable issues. • Technical snags (which were taken care of then by the team.) • Convincing clients to participate and shop during a virtual event.
• To ensure that we could plan, rehearse and stream the trade show live from day 01, we closely worked with teams across various departments. • We offered equipment powered by Rwizen’s web-based interactive technology to visitors who could experience the trade fair and connect with relevant buyers and sellers. • Saved resources by eliminating the need for camera operators inside the studio.
Presenting a virtual trade show was a unique experience and opened up more avenues for future shows. It was a highly challenging but eye-opening experience to set a precedent for the future.
